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Effective Date: 22 September 2026
Last Updated: 22 September 2026

1. Introduction
White Fox Advertising ("Company", "White Fox Advertising", "we", "our", or "us") is an airport advertising agency engaged in providing Out-of-Home (OOH), Digital Out-of-Home (DOOH), airport media, branding, marketing, advertising, and related commercial communication services. We recognize the importance of protecting the privacy, confidentiality, integrity, and security of personal information entrusted to us by our clients, prospective customers, business partners, vendors, service providers, airport authorities, website visitors, advertisers, media agencies, and other stakeholders. This Privacy Policy sets forth the manner in which we collect, receive, access, store, use, process, disclose, transfer, protect, and otherwise handle personal information obtained through our website, digital platforms, business operations, marketing activities, commercial engagements, and related services. We are committed to ensuring that personal information is processed lawfully, fairly, transparently, and in accordance with applicable data protection and privacy laws. By accessing or using our website, submitting information to us, engaging our services, communicating with us, or otherwise interacting with our business operations, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy. ________________________________________

2. Scope of this Privacy Policy
This Privacy Policy applies to all personal information collected by the Company through various channels, including but not limited to: • Our corporate website and related digital properties; • Airport advertising and media services; • Digital advertising networks and DOOH solutions; • Business development and sales activities; • Customer support and communication channels; • Vendor, contractor, supplier, and partner engagements; • Marketing and promotional campaigns; • Online inquiry forms and contact submissions; • Mobile-accessible platforms and applications, if any; • Social media accounts and platforms administered or managed by the Company; and • Any other commercial interactions between the Company and its stakeholders. This Privacy Policy does not apply to websites, applications, platforms, or services operated by third parties, even where links to such third-party resources may be provided through our website or services. Users are encouraged to review the privacy policies of such third parties independently.
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3. Information We Collect
A. Personal Information In the course of providing our services and conducting our business operations, we may collect certain personal information, including but not limited to: • Full name; • Designation, position, or professional title; • Employer or business name; • Business and correspondence address; • Email address; • Telephone and mobile contact numbers; • Billing and invoicing information; • Tax identification numbers and tax-related information; • Corporate registration and incorporation details; • Government-issued identification details where legally required; and • Any other information voluntarily provided by individuals in connection with our services.
B. Technical and Website Information
When individuals visit or interact with our website, systems may automatically collect certain information relating to the device and browsing activity, including: • Internet Protocol (IP) address; • Browser type and browser version; • Device identifiers and hardware information; • Operating system details; • Referring and exit URLs; • Website activity and browsing behavior; • Date and time of access; • Geographic location information derived from IP address; • Cookie identifiers and tracking technologies; and • Analytics and website performance data.
C. Business and Commercial Information
During the course of commercial engagements and service delivery, we may collect business-related information, including: • Advertising campaign specifications; • Marketing and branding objectives; • Creative content and promotional materials; • Media planning and scheduling information; • Purchase orders, agreements, and contracts; • Invoices, payment records, and financial documentation; • Project-related communications; and • Campaign performance and effectiveness reports.
D. Communication Information
We may retain records of communications exchanged with individuals and organizations, including: • Email correspondence; • Contact form submissions; • Customer service requests; • Meeting notes and minutes; • Telephone call records where legally permissible; • Business proposals; and • Other communications relevant to our commercial relationship.
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4. Purposes for Collection and Processing of Information
The Company collects and processes personal information solely for legitimate business and operational purposes, including:

Service Delivery
Personal information may be used to provide, manage, coordinate, monitor, and optimize advertising, marketing, branding, and media-related services, as well as to fulfill contractual obligations undertaken by the Company.

Business Administration
Information may be processed for account management, project execution, procurement management, vendor coordination, contract administration, invoicing, payment processing, and internal business operations.

Website Operations
Technical information may be utilized to maintain website functionality, monitor security, detect unauthorized activities, improve user experience, troubleshoot technical issues, and enhance website performance.

Marketing and Business Development
Subject to applicable laws, we may use information to send newsletters, promotional communications, service announcements, event invitations, industry updates, market insights, and information regarding our products and services.

Legal and Regulatory Compliance
Personal information may be processed to comply with legal obligations, regulatory requirements, tax laws, accounting standards, contractual obligations, dispute resolution proceedings, and enforcement of legal rights.

Business Analytics and Improvement
Information may be used to conduct market research, performance evaluations, customer satisfaction assessments, trend analysis, strategic planning, and service enhancement initiatives.

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5. Legal Basis for Processing
Where required by applicable privacy and data protection legislation, the Company processes personal information on one or more of the following lawful grounds:

• The explicit consent of the data subject; • Performance of a contract or implementation of pre-contractual measures; • Compliance with statutory, regulatory, or legal obligations; • Protection of legitimate business interests pursued by the Company; • Establishment, exercise, or defense of legal claims; and • Protection of vital interests where applicable.
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6. Cookies and Tracking Technologies
Our website and digital platforms may utilize cookies, web beacons, pixels, session identifiers, analytics tools, and similar technologies to enhance user experience and improve website performance. Such technologies may be used for purposes including:

• Understanding how visitors use our website; • Measuring website traffic and engagement; • Improving website functionality; • Personalizing user experiences; • Maintaining platform security; and • Monitoring system performance and effectiveness.
Users may control or disable cookies through their browser settings; however, certain website features may not function properly if cookies are disabled.
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7. Disclosure and Sharing of Information
The Company may disclose personal information only to the extent reasonably necessary for legitimate business purposes and legal compliance. Service Providers

We may share information with trusted third-party service providers including:
• Website hosting providers;
• Information technology service providers;
• Payment processing providers;
• Cloud and data storage providers;
• Analytics service providers; and
• Marketing and communication support providers.

Business Partners
Information may be shared with relevant stakeholders involved in campaign planning and execution, including:
• Airport operators and airport authorities;
• Media owners and concessionaires;
• Advertising agencies;
• Creative and production agencies;
• Event organizers; and
• Strategic business partners.

Legal and Regulatory Authorities
Personal information may be disclosed where required by law, regulation, court order, governmental request, law enforcement authority, or where necessary to safeguard the Company's legal rights, interests, assets, personnel, or operations.

Corporate Transactions
In the event of a merger, acquisition, investment, restructuring, business transfer, sale of assets, or similar corporate transaction, personal information may be transferred as part of the assets and operations involved in such transaction, subject to applicable legal safeguards.
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8. Data Retention
The Company retains personal information only for such period as is reasonably necessary to fulfill the purposes outlined in this Privacy Policy, including the provision of services, maintenance of operational records, regulatory compliance, enforcement of contractual obligations, and resolution of disputes. Retention periods may vary depending upon the nature of the information, operational requirements, contractual commitments, and applicable legal obligations. Upon expiry of the applicable retention period, the information shall be securely deleted, anonymized, archived, or otherwise disposed of in accordance with established data management procedures.
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9. International Data Transfers

Due to the nature of modern business operations and technology infrastructure, personal information may be transferred to, processed in, or accessed from jurisdictions outside the country in which the information was originally collected.
Where such international transfers occur, the Company shall implement reasonable and appropriate safeguards designed to ensure that personal information receives an adequate level of protection consistent with applicable privacy and data protection laws.
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10. Data Security
The Company maintains reasonable administrative, technical, physical, and organizational safeguards designed to protect personal information against accidental, unlawful, or unauthorized access, loss, misuse, disclosure, alteration, destruction, or damage. Such security measures may include, without limitation: • Role-based access controls; • Data encryption technologies; • Secure servers and network infrastructure; • Firewall and cybersecurity protections; • Password management controls; • Employee confidentiality obligations; • Periodic security assessments and audits; and • Information governance and monitoring procedures.

Notwithstanding the foregoing, no method of electronic transmission, storage, or internet-based communication can guarantee absolute security, and therefore no system can be represented as entirely risk-free.
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11. Third-Party Platforms and Services
Our website and services may contain links to or integrations with third-party websites, applications, platforms, social media channels, or software providers. Such third parties operate independently of the Company and maintain separate privacy policies and practices. The Company shall not be responsible or liable for the privacy practices, security measures, content, or data handling activities of any third-party platform. Users are advised to review the applicable privacy policies before sharing information with such third parties.
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12. Rights of Data Subjects
Subject to applicable law, individuals may have certain rights concerning their personal information, including the right to:

• Request access to personal information held by the Company; • Request correction of inaccurate or incomplete information; • Update personal information; • Request deletion or erasure of personal data; • Restrict or limit processing activities; • Object to specific forms of processing; • Withdraw previously granted consent; • Request transfer or portability of information, where applicable; and • Lodge complaints with relevant regulatory or supervisory authorities.

Requests relating to such rights may be submitted through the contact details provided in this Privacy Policy and shall be addressed in accordance with applicable legal requirements.
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13. Children's Privacy
The Company's services are intended primarily for businesses, corporate entities, advertisers, and commercial organizations and are not directed toward children or minors.

We do not knowingly collect, solicit, process, or maintain personal information relating to children below the minimum age prescribed under applicable law. If we become aware that personal information of a child has been inadvertently collected, such information shall be deleted within a reasonable period following verification.
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14. Marketing Communications
Where permitted by applicable law, the Company may send marketing and promotional communications, including newsletters, service updates, business announcements, event invitations, industry trends, and related information. Recipients may opt out of receiving marketing communications at any time by:

• Clicking the unsubscribe link included in communications; • Contacting the Company directly; or • Updating communication preferences where available.

Notwithstanding an opt-out request, the Company may continue to send operational, transactional, contractual, legal, or service-related communications where necessary.
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15. Airport Advertising and Audience Measurement Disclaimer
In the course of providing OOH and DOOH advertising services, the Company may utilize audience measurement systems, mobility analytics, airport footfall statistics, viewership estimates, demographic insights, campaign analytics tools, and other measurement technologies supplied by independent providers.
Where audience insights are used, such information is generally aggregated, anonymized, or de-identified in nature and is intended solely for evaluating advertising effectiveness, audience trends, engagement metrics, and campaign performance.
The Company does not intentionally identify, profile, monitor, or track individual travelers through airport advertising screens or media assets unless expressly authorized by law, consent, contractual requirements, or other lawful basis recognized under applicable regulations.
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16. Amendments to this Privacy Policy
The Company reserves the right to amend, modify, revise, update, or replace this Privacy Policy at any time and without prior notice, subject to applicable legal requirements.
Any modifications shall become effective upon publication on the Company's website, together with an updated "Last Updated" date. Continued access to or use of the Company's website, services, or platforms following publication of changes shall constitute acceptance of the revised Privacy Policy.
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17. Contact Information
For any questions, concerns, requests, complaints, or inquiries relating to privacy, data protection, or this Privacy Policy, please contact:

White Fox Advertising
47 Prabhu Park, Old Channi Road,
Vadodara, Gujarat, India - 390002
Phone: +91 777 888 3615
Email: whitefoxoohadvertising@gmail.com
Website: www.whitefoxadvertising.com
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18. Consent
By accessing, browsing, or using our website, submitting personal information, engaging our services, entering into business relationships with us, or otherwise interacting with the Company, you expressly acknowledge and consent to the collection, use, storage, processing, disclosure, transfer, and protection of your information in accordance with the provisions of this Privacy Policy and applicable laws.

Legal Improvement Notes
• Converted bullet-point content into formal contractual/legal paragraphs. • Added stronger liability, compliance, and data-protection language commonly used in corporate privacy policies. • Improved enforceability through definitions, lawful processing grounds, disclaimers, and reservation of rights clauses. • Enhanced suitability for airport advertising, OOH, DOOH, media-planning, and commercial business operations.


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